The elevation of Uganda to join the league of top global tourism destinations indicates a possible rise in the number of tourists visiting the country, coupled with increased demand for quality services in the tourism sector (Fodor’s travel December 2018).
The tourism experience around Uganda’s products, though reportedly excellent, needs to be constantly improved, with new tourism products and innovative approaches being embraced to enhance the existing attractions.
Ironically, some of the high-end tourist destinations in the world have fewer natural visitor-pullers than Uganda, but thrive more on innovation and diversity to attract a higher number of tourists.
The policy regime in the country’s tourism sector needs to sufficiently focus on the development and marketing of products, to sustainably compete on the global scene, where success in creativity-driven.
This policy brief is based on research findings presented at a public dialogue titled “Revisiting Tourism Product Development in Uganda: Policy and systemic issues”.Download the policy brief